The Official ActiveRain Guide

A couple months ago, I decided to create a post on my Searching Solutions Blog that contained a giant list of blogging tips on everything from setting up an effective blog, to advanced SEO tactics.  It has become a regular feature of my site, and something I update every week with new tips.  There are currently over 100.

I'll be posting portions of the list on AR for reference.  If you want to see more, make sure to check out the origianl list here: Ultimate Guide to Blogging

** If you plan to link to or bookmark this guide at some point, please do me a favor and link to the original at: www.searchingsolutions.com/blog   Thanks for your help!  **

Here are some of the categories I cover in the guide:

Contents:

• Tips For Getting Started
• Basic Blog Formatting & Structure
• Blog Design & Features
• Blog Content Tips
• Blog Participation
• Blog & Article Promotion Tips
• SEO For Blogs
• Blog Link Building
• Social Media

Here is part 4 in this series on Blogging Tips:

• Pick a Niche - What is no one else writing about?  What are you an expert in?  Grab your corner of the web and hang on to it.  Set out to create the most useful and unique content in your area of expertise.  Adversely, you could find a topic alot of people are blogging about, and simply out-blog them.  Bottom line: pick something you can write alot about, and try to pick something you’ll enjoy.
• Create a Slideshow - Too many pictures for one post?  Make a slide show.  They add a very nice feel to any post.  I like using slide.com, but nearly every photo sharing website has a slideshow creating feature.
• Interview Other Bloggers In Your Industry - This can be a great way to meet people, give your website some clout, and build great content.  Try a simple email questionnaire or invest in a recorder for podcasts.  Read more tips on giving an interview.
  
• Hunt For RSS Feeds to Find Topics - One of the best ways to find topics to write about is through following what other bloggers have to say.  Pay special attention to the sites that are in your niche.  Writing about local topics?  Find a local newspaper feed, or local press release feed.
  
• Find Insider Topics With RSS - Blogs aren’t the only sites that use RSS.  But most people subscribe to the top level RSS feeds and ignore the good stuff.  Hunt around for specialized RSS feeds.  Try subscribing to a tag feed in Delicious, subscribing to a special topic on a press release site, or subscribing to a single category of interest on a popular blog.
• Write 5-10 Pillar Articles - The post you are reading right now could be considered a pillar article.  They are blog posts that are at least 500 words and help define the blog you write for.  It is a long term strategy for building links, visitors, and value to a blog.
• Keep Track of Ideas - Most bloggers tend to one extreme or the other.  Too much to write about, or not enough.  You want to be the kind that has too much to write about… that way you can be extremely selective and only write the good stuff.  The best way to do this is to write your ideas down as they come.  I personally use a notebook gadget with Google desktop, and also write ideas down on my phone when they come.  The point is to keep the ideas coming and have lots of options to choose from when it comes time to actually write.  Good bloggers will only use about 1 in 10 ideas.
• Hold Posts in Reserve - Sometimes the creative juices are really flowing and you can’t help but write 3 or 4 posts in one sitting.  But fight the urge to publish everything at once.  You may want to reserve posts for a later date when the writing isn’t coming so easy.  This can really work well if you don’t write alot of time sensitive posts that need to go out immediately.
• Consistency & Frequency is Key - When famous blogger Darren Rowse asked his audience the biggest reasons why readers unsubscribe from blogs the #1 and #2 answers had to do with frequency.  Posting too much, or not posting enough.  This is huge.  You need to set a standard with your readers and stick with it so they know what to expect.  Do you post 3 times a day?  twice a week? twice a month?  There is no magic number… just make a decision, then make a commitment to stick with it.  Going on vacation?  Post date a post to be published while you’re gone… yes, it’s that important.
• ReWrite An Old Post - I just did this recently with some success on this post: Competitive Website Resarch.  Chances are you have some great content that may just need a little sprucing up or updating to be a great post.
• Write a Series on a Topic - Looking for a way to get readers to come back for more?  Try breaking a long post into 2 or 3 sections and linking them all together.  You could also try posting within a time frame like week long series on a particular topic, or 1 tip a day for 30 days.  Keep your readers hungry for more.
• Make a List of Your Posts - This seemingly simplistic tip can really come in handy when you’re working on linking to related articles, building internal link juice, staying on topic, and keeping track of your goals.  A simple spreadsheet of all the articles you’ve written so far can help tremendously.
• Take Pictures & Share - Many bloggers are in industries that lend nicely to photography.  If this works for your industry, make sure to capitalize on it.  Take alot of pictures of your subject/topic/product.  Set up an account on Flickr.com and join groups that relate to your subject.  You may also want to consider showing off these pictures in your sidebar with a widget, or by creating a slide show.
• Leverage Your Friendships on Social Media - This can be a great way to get ideas for a post.  Try running a poll, asking advice, etc.  Before you post, try sending out a quick message on Twitter or Facebook to get feedback on a topic you are thinking about writing.  If they give you some good tips, make sure to credit them in the post.
• Create a Video Post - This isn’t actually as daunting as it sounds.  There are plenty of cheap digital video cameras out there that take great video, and will upload to your computer and to video sharing websites without any editing or converting.  Try getting the help of an assistant, practice staring into the lens when you talk, don’t feel embarrassed, and invest in a small tripod.  Before putting it on the blog, you’ll want to upload it to a video sharing website.  I prefer Vimeo because of the quality, but Youtube and Google Video can work great too.  Oh, and if you have time, transcribe the video into a text version.

And it just keeps on growing... please comment if you have a tip you'd like to share (I'll give you credit and a link from the original post).