The Official ActiveRain Guide


5 Tips To Growing Your Business on ActiveRain

Even though ActiveRain is a powerful Real Estate Social Network and one of the greatest industry blogging platforms on the web, I wanted to share a few ideas on how many folks I know are using this network to grow their relationships and business. Everyone ultimately has to "find their own way" and use whatever sites and tools work best for them, but don't overlook the potential and opportunities right here. 

Online Knowledge Library

ActiveRain serves as a fantastic resource to learn about the wide variety of real estate technologies out there and how to strategically apply them to your business.  Read and learn how to use many of the newest and most powerful tools and sites on the web.  Keeping up with all the new and exciting stuff online is easy when you follow the right bloggers on AR. 

Learn from those who willingly share how and what works for them.  You can filter through thousands of posts here and select specifically what will work best for you. Start here with the Top 100 Most Subscribed To Bloggers on ActiveRain.

and Referrals

Connect with like minded individuals, build relationships, then give and get referrals. Using ActiveRain as your National Real Estate database makes the site instantly one of the largest databases for accessing and networking with other industry professionals.  Sharing ideas, asking questions, getting support from the many AR friends and family here is what makes up the unique AR culture and it's also what makes ActiveRain one of the most unique online real estate networks.

Engage With Other Members

Commenting creates links back to your profile so use quality commenting, not quantity commenting.  Don't just leave comments for points, make points with your comments.  Every comment you leave in the rain is like a planted seed that can sprout at anytime.  They help build rapport and trust with other readers. Who reads your comments? More people than you think, and what they think matters and makes a huge difference in your reputation and growth here.

Deliver and Receive Amazing Content

Content is and always will be king. Share and give back as much as you learn and take from ActiveRain.  Those who give ALWAYS receive.  Content is blogging, commenting, interacting in groups and participating in channels.  Use and share a variety of your experience, wisdom, and knowledge about numerous topics, ideas, and discussions.  Amazing content will get you back-links, reblogs, and lots of comments.

SEO (Search Engine Optimization) Google Results

ActiveRain is well known for its SEO and has a reputation of landing members articles at the top of page #1 in the search engines.  Be sure to blog for clients, SEO, and for Google.  All three are your target audiences. ActiveRain has some of the best SEO to benefit Rainmaker members. Remember, hope is not a strategy, and page #2 of Google gets very few clicks.

There are many other great ways to grow business on ActiveRain, these were just the first 5 that came to mind when I was asked this question at RainCamp in Seattle. 

You will get out of it more than you put into it and the relationships you can potentially build here are more powerful than any other tool or feature the site can offer in my opinion.



"Learn More. Get More. Do More. Be More."

Comment balloon 78 commentsBrad Andersohn • June 30 2011 12:57AM


Thank you.  I didn't know these facts.

Posted by Cliff Keith, Redwood City Real Estate (Golden Gate Sotheby's International Realty) over 9 years ago

Thank you for this wonderful blog.  It is surely worth a reblog.

Have a great night!

Adam R. Cohn

Posted by Adam R. Cohn, We actually get mortgages closed FAST! (STANDARD MORTGAGE CO.) over 9 years ago

Thanks Cliff - the SEO is so powerful here, 30 seconds after I posted this, it was number one on Google out of 77,000 possible search results:  Check it out here

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Hi Brad - O.K.  I'm bookmarking this one.  Thanks!

Posted by Kent Anderson, from Schweitzer to the Lake (Coldwell Banker Resort Realty, Sandpoint, Idaho) over 9 years ago


I am very glad I found AR and the people and the assistance from the agents and associates here is wonderful.

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) over 9 years ago

Brad, it's a natural! I believe that one thing leads to another on Active Rain. The pursuit of points brings networking, but then the pursuit of networking brings points.

Posted by Vickie Nagy, Vickie Jean the Palm Springs Condo Queen (Coldwell Banker Residential Real Estate) over 9 years ago

Brad --- excellent points to start with Active Rain or to further your knowlege.  Bookmarked and now subscribed to your blog.

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 over 9 years ago

Brad, I have always enjoyed your posts. This is yet another great one. Thank you for the read and reminders.


Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) over 9 years ago

Brad, thanks again for another informative and useful post. I will put it into practice!

Posted by Steve Stenros, CREIA MCI, ICC, ACI Home Inspector,San Diego (Poway,La Jolla,Del Mar,Mira Mesa,Carlsbad,Escondido,Temecula) over 9 years ago

Great information Brad.  I'm bookmarking this one too.  AR is loaded with great professionals that are very willing to share with the rest of us.

Posted by Doug Bullwinkel, Mortgage Loan Originator NMLS #281609 (Envoy Mortgage,NMLS ID 6666) over 9 years ago

HI Brad, great meeting you in Dallas at RainCamp, great post and will add it to my list of posts to reblog for my invitees, etc...thanks again....I am going to have to go back and review a ton of your former post now after meeting you at RainCamp and understanding fully who you are now.

Posted by Hrisco & Associates, Roanoke Homes for Sale - Roanoke Neighborhoods (Hrisco & Associates ) over 9 years ago

It is amazing how property managers do not blog....YES, we are busy at this time of the year; however, the NEXT great rental home is outthere waiting to have their owner call me....Google says so!

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) over 9 years ago

Brad, all these things have brought my business forward...I am always hoping for that out of state referral and that new potential lister who will see my have been invaluable in your guiding advice...have a great 4th!!

Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) over 9 years ago

Hi Brad - I have not been a big fan of ActiveRain groups for a long time as a source of older posts.  Groups only show the most recent 10 pages of posts, which might be a day or two of posts in very active groups or a couple of months in many other groups.  Thus, it is useless as a long term library of articles.

Posted by FN LN over 9 years ago

So glad I subscribe to you in my reader. Might have missed this. All true, you rock!

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 9 years ago

Good morning Brad,

Another excellent post rich in great advice! Your insight and advice is immeasurable! Bookmarked and suggested :)

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) over 9 years ago

Brad- This is a treasure trove of information and reminders that you and AR are the tops!

Posted by Dick and Dixie Sells, Realtors, Tampa Bay Florida Homes For Sale (Sells Real Estate, LLC) over 9 years ago

Great post as usual...I get alot out of AR, and it is not just about SEO anymore..maybe initially, but not now!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) over 9 years ago

Hi Brad, thank you so much for re-confirming my decision in May to become a paying member of Active Rain - my husband keeps wondering if my decision is a wise one, given my limited marketing resources. But, I keep telling him, "it's because of my limited marketing resources that I am a member of Active Rain." Organic marketing works, but it does take time and a lot of homework to get it right - thanks to you and other AR members, I'm quickly learning *suggested*!

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) over 9 years ago

Brad, You are so right! To strive in any business you need to have a very strong networking base. Thank you sharing.

Posted by Irina Riley, GRI, SFR, CNE, e-PRO, SRES (American Dream Colorado) over 9 years ago
Brad we miss you... Thanks for a great educational post... Keep 'um coming
Posted by Susan Gaieski, Director for Social Media & Technology (Water Pointe Realty Group) over 9 years ago

Brad: Thanks for your tips. AR is one of the few online mediums I choose to participate in. I have seen proven results. Thanks again!

Posted by Paul McFadden, Pest Control, Seattle, WA. (Responsive Pest Control) over 9 years ago


Your insights are always right on target. AR has more to offer than any other site out there - you've nailed the top list of ways to use it.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) over 9 years ago

Hi Brad, I've just recently begun to check out these other sources on AR. So much to learn! jay

Posted by Jay Lloyd, Allpro Home Inspection (Cape Coral Florida) over 9 years ago

Brad thank you for the great advise.  I bookmark this blog for future reference.

Posted by Cristina Salcedo, Corona, Riverside Realtor (REMAX Champions) over 9 years ago

Brad, this is especially helpful for a relative newbie like me, thank you. I bookmarked it. 

Posted by Ray Waisler, NMLS #6621 - Specializing in Jumbo FHA & VA (Finance of America) over 9 years ago

I just got back to the Oakland airport from my quick trip to Inman Reboot in Denver.  I wanted to say thanks to AR for the feature and also give a quick shout-out and thanks to these folks for the reblog. 

Thanks to these ladies and gents.  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Thanks Adam - much appreciated.

Kent - bookmarking is good but not one of my top 5 suggestions!  lol~  just kidding, thanks.

Richard - "Any one of the five would be a good reason to be a member.  The combination of all five, makes it a bad decision, not to be a member."  Absolutely love that! 

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Thanks Brad for the post. I appreciate the insight in how to grow my business on A/R..

Posted by David Burrows, No Pressure, Just Seriously Devoted to Real Estate (Classic Realty) over 9 years ago

Brad, great post, as usual. I always look forward to your blogs. Thanks for doing what you do.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 9 years ago

Brad , I love to read your blog. They always have great tips. Thanks for sharing all that you do and I have certainly learn a lot from AR and from you. 

Posted by Mike Yeo (3:16 team REALTY) over 9 years ago

Brad .. you always add great stuff to AR ......

Love to hear anything that YOU have to add!!!!!!!!!!!!!!




Posted by Pippa Mac, The Woodlands TX Real Estate (Chevaux Group Realtor, The Woodlands and Spring) over 9 years ago

Great reminders for everyone! Active Rain is a great place to grow and learn.

Posted by Kristi DeFazio, Colorado Springs Rea lEstate 719-459-5468 (RE/MAX Advantage) over 9 years ago

Great post Brad... love playing and working in the RAIN!  Kathy

Posted by Kathy Schowe, La Quinta, California 760-333-8886 (California Lifestyle Realty) over 9 years ago

Some people I've told about AR just don't get that idea that you have to put in some time to see it all work. I've really enjoyed the connections.

Posted by Lizette Fitzpatrick, Lizette Realty, Lexington KY MLS - Kentucky Homes (Lizette Realty - Richmond KY) over 9 years ago

Thanks for the great tips. I know AR can do even more for us than we currently take advantage of, so we're ready to start trying new things.


Posted by Mel Ahrens, MBA, Kelly Right Real Estate, Customized Choices for your Real Estate Needs (Kelly Right Real Estate) over 9 years ago

great collection

thanks for sharing

congrats on the feature post

some of these i will use again


Posted by Vince McEveety (Gilleran Griffin Realty) over 9 years ago

Thanks,  needed that.  Will be bookmarking this for reminder now and again.

Posted by Bob Force (REALTOR®), The FORCE in Maryland Real Estate (Century 21 - Redwood Realty) over 9 years ago

Good stuff, Brad.  Bookmarked for later reference.  Have a great July 4th weekend, and keep posting!

Posted by Mike Cooper, Broker VA,WV, MD, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) over 9 years ago
Brad ~ the best advice for anyone would be to sit and read everyone of your posts. Your content and willingness to share is what ActveRain is all about. Don't just bookmark a post, read it and start implementing. Reblog a terrific post with others. It reinforces why we are sharing and networking.
Posted by Karen Baker, Professional Help with Rapid Responses... (Sunset Beach and Beyond Realty) over 9 years ago

When you start out on Active Rain you have no idea about all of the ways in which the platform and its members assist you in making your effort a success.  I have really enjoyed being part of this network and a post like this is one of the main reasons why.  Thank you!

Posted by Rob Spinosa, SVP of Mortgage Lending, Marin County (Guaranteed Rate, Marin County, CA) over 9 years ago

Great information as always. Always like to see the top 100 subscribed too as I can never personally find it! 

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) over 9 years ago

Thanks Brad, I now know more that can help me improve!

Posted by Juan Bassett, GRI (Long & Foster) over 9 years ago

Darn - Just like everything else worthwhile in life - to get something out of it, you have to put something into it.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) over 9 years ago

Bookmarked and scheduled in ACT to re-vist this once a month and implement something new in my business...what a GREAT way to enter the holiday weekend, thank you Brad!

Posted by Steve Barker, Steve Barker (Movement Mortgage) over 9 years ago

Great summary post.  If I had read this years ago, it would have helped give me much needed direction.  Back then, I was using an umbrella in the "Rain" instead of jumping in and enjoying getting wet!

Posted by Jim Paulson, Owner,Broker (Progressive Realty (Boise Idaho) over 9 years ago

Thanks a bunch!

Posted by Annie Price, Licensed Realtor - Serving Cave Creek, Carefree, Scottsdale (Show Appeal Real Estate) over 9 years ago

Hi Brad - Nice Plane! I have been following some of these steps and can say the are working for building relationships and learning tons of useful stuff.

Thanks for sorting through the top 100 bloggers - I'll have to check them out.

Posted by Andre R. Aragon, Real Estate Photographer (Greater Tampa Real Estate Photographer) over 9 years ago

Brad, Thanks for putting this all together for us.  Everything helps, but in the end, we just need to get going!

Posted by Jirius Isaac, Real Estate & loans in Kenmore, WA (Isaac Real Estate &TriStar Mortgage) over 9 years ago

Great advise, Brad, as always.  I have been too busy to go online but shall try to keep in touch more!

Posted by Sylvia Barry, Marin and Sonoma Real Estate Leading Expert (Coldwell Banker Previews International (#1 Marin_Sonoma_San Francisco_North_Bay)) over 9 years ago

Thank you for those great tips.  I love Activerain and am slowly-but-surely utilizing all the benefits.  I love reading other peoples blog posts and have learnt a number of great things.  Thank you!

Posted by Lynn Donn, Homes for Sale in Nanaimo BC (Royal Lepage Nanaimo Realty) over 9 years ago

Great tips. I think I will spend more time in the technology and tools channel.  

Posted by Marcy Moyer, Probate, Trust, and Investment Specialist (eXp Realty of California Silicon Valley Probate, Trust, and Investment Sales) over 9 years ago

Hi Brad,

Thanks for simplifying the important activities that we should be doing. I do agree that Active Rain has vast tools and information for the Real Estate industry. I'll take your suggestions and chip away bit by bit!

Posted by Digital Digital, full service over 9 years ago

Brad, the more planted seeds the better.  Thanks so much for highlighting those five specific points.

Posted by Ruby Lee Sweeting, Your Bahamas Agent for Relocations & Second Homes (Darville Wong Associates Realty Bahamas) over 9 years ago

Great starter list and a good reminder for those that have been around for awhile and haven't gotten started.

Posted by Gerard Gilbers, Your Marketing Master (Higher Authority Markeing) over 9 years ago


I have definitely noticed a huge jump in my business since I really started blogging and posting comments here on AR.  And it is fun on top of it!!!!

You are a huge influence on us here and I can't thank you enough for all your blogs and help!!!!

Happy 4th to you and your family!!!

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) over 9 years ago

All the reasons are true.  One you forgot.  You could become such a great blogger, expert on technology, and a community builder that you get recruited away and targeted by one of the Worlds leading real estate portals that you could be recruited to be an outreach manager.

Posted by Mike Henderson, HUD Home Hub - 303-949-5848 (Your complete source for buying HUD homes) over 9 years ago

Thank you!  I have stuck a toe in and not sure of the waters!  This blog has eased my nerves enough to walk in!  It's a little overwhelming when starting!  Thanks again and I wish you and everyone a happy and safe 4th of July weekend...

Posted by Carol Tunis, Carol Tunis...a "HouseSold" name! (Florida Homes Realty & Mortgage) over 9 years ago

I'm always so amazed and moved by all the comments and support here on AR.  Each and every post I write on my blog here, I swear that I'm going to comment back to everyone and then the overwhelming responses start coming in and the lack of time available prevents me from doing so...   BUT NOT THIS TIME!!  lol~   :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Tim - one of the best real estate resources and some of the greatest folks in the industry are right here.

Vickie - "The pursuit of points brings networking, but then the pursuit of networking brings points."

Michael - this is just a start, there is so much more opportunity here and each person finds there way.

Deb - and I've always enjoyed and APPRECIATED all your comments, thank you.  <3

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Steve - thanks, just do and focus on what works best for you.

Doug - yes, this place has an abundance of knowledgeable and successful unselfish pros and experts.  btw - I love the last name Bullwinkle.  :-)

John - it was great to meet you as well. That's another huge benefit of being on AR, it takes meeting folks in person to an entirely different level. No other network or site is quite like that.  Looking forward to knowing you more.

Wallace - you go girl!!  <Big Smile>  When Google says so, people listen... 

Ginny - all these things will bring your business forward when applied.  Have a safe and sane 4th of July.


Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Marc - ya gotta go and do what works for you my friend.

Missy - I Missy you!!  :-)  Thanks for subscribing, you're my very special and dear friend!! 

Dorie - thank you. Looks like yor suggest helped get this featured so DOUBLE thanks! :-)

Dick and Dixie - YOU are the treasures here, thanks!

Kristin - SEO draws a lot of folks to AR, but then the culture here connects us in ways that are unexplainable. It's something that can only be experienced by participation and the desire to connect with others at the "next level."

Debb - we ALL started here just like you.  You will do great here and you'll also remove a couple years of the learning curve by doing just what you're doing on the site now.  Let me know if you ever need any help or have any questions, that's what all the Ambassadors do here, and if we don't have the answer for you, we relentlessly go find it.  Thanks. 

Irina - ActiveRain is a FANTASTIC network base for any real estate industry professional for sure!!

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Hi Susan - thanks, I miss you too. 

I promise to Blog more frequently now, my travel schedule and training classes have kept me from being as "active" as previous months but I'm back into the "Blogging Saddle" again and looking forward to sharing some of the stuff I've been learning and picking up while out on the road. 

Keep an eye on this blogger, he's about to where ware wear out another keyboard!!  lol~   

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Paul - I've seen hundreds of proven results here by AR members... you included.  Thanks.

Jeff - you're a perfect example of "relationships" built here on AR.  I consider you a very dear friend! :)

Jay - there's a lot to learn but the most important thing to remember; the people here are real, caring, sharing, living, breathing folks like you and me and they have joined together to make this place a beautiful and awesome place to call home.

Cristina - thanks, I hope you'll subscribe and visit often.

Ray - we are all newbies in the beginning, next you'll be an ambassador helping others and building relationships and business like the rest of us here.  Great to have you on board, welcome!

David - thanks for commenting, glad you found this useful.

Eric - thanks for following my blog all this time, I always appreciate your views and comments.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

You mentioned several resources I wasn't aware of. Thanks.

Posted by Marshall Brown, BSEE, CHI (Mid America Inspection Services, LLC) over 9 years ago

This is great information for us "newbies". Much appreciated too! Will print and memorize!!!

Posted by Jeff Hollister, Real Estate Broker, Serving Orange County, CA (Native Californian with 20 years serving OC Buyers & Sellers) over 9 years ago

Brad - Thanks for the wonderful tips! AR has been a great resource for me. Because we have so many people moving from other states, it also helps us get familiar with how they understand Real Estate works. I think buyers appreciate when you can explain the different Real Estate Markets.

Posted by Carla Freund, Carolina Life RealEstate & Relocation 919-602-8489 (Keller Williams Preferred Realty) over 9 years ago

Great tips on growing ones business. Thanks for the post

Posted by Harry F. D'Elia III, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (RentVest) over 9 years ago

Mike - thank you, and give your lovely Loreena a hug for me too, you guys are the greatest!

Pippa - WOW! It's so nice to see and hear from you, it's been a while.  Hope you are doing well?

Kristi - you summed up my entire post in a single sentence and comment.  :-)

Kathy - work hard so you can play longer.  Those who work hard, play better too!

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Lizette - you're another classic example of how AR works.  We've never met in person but I feel that I know you so well, I trust you, I have faith in you, I believe in you, and I call you a very good friend.  When we do meet one day (and we will) how cool will that be?  It's like we've known each other for years (cause we have) and it will be like a reunion of sorts.  Can't wait to get out to KY and meet you one day soon.  Have a great awesome 4th of July!!

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Just stopped by to say that I

Happy Fourth of July!

Posted by Not a real person over 9 years ago

great info thanks!

Posted by S W over 9 years ago

Brad, Your unselfishness shines thru in your posts and your webinars!

You must be a very happy person because you share so much with others, so willingly

Thank YOU!  Joy

Posted by Joy Carter & Jeff Booker Brother and Sister Team, Trust Your Family's Move To Our Expertise! (Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team) over 9 years ago

Gretchen - there is a ton of other opportunities and things to do here, this just gets you started.

Thanks Vince - B~

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

As always, another great list of tips to help bloggers/Real Estate Professionals to become successful on activerain.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 over 9 years ago

Very nice.  I appreciate all the tips! I'm a newbie so I'm a sponge!

Posted by Cathy Criado, Making Real Estate Profitable (Criado Realty ) over 9 years ago

Thanks to a reblog, I just found this post. Thanks to Praful and you for the mention.


Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 9 years ago

Thanks to Prafal and Margaret -- I just saw the link to this very important post.  This is a great roadmap to success.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 9 years ago