The Official ActiveRain Guide


How To Use Google's Wonder Wheel

The Google Wonder Wheel Keyword Research Tool a keyword research utility that was created by Google Labs and allows users to discover keyword searches that are popular and built around certain specific keyword terms.

Google's wonder wheel could be a great tool for helping writers to find new topics. The wheel can also help you dominate specific keywords and phrases in the search engines because it helps you write about the things that are the most searched for on the web using the most popular keywords or terms.

Here's How It Works:

Create your search in the Google Search Engine, then click on the "Google Search" button:

The results displayed will include sponsored and organic links:

To Access "Google's Wonder Wheel" Click on the "+Show options" Link at the top of page:

Scroll down the left hand side of the page untill you come to the "Standard View" options and click on the link for "Google's Wonder Wheel"  Wait for just a moment and the Wonder Wheel will appear on the page.  The links coming off the Wonder Wheel are popular and similair keywords, terms, and phrases that you can now use as "Titles" and "Topics" to write or Blog about.

Each time you click on one of the spokes "Terms or Phrases"
a new Wonder Wheel will load on the screen displaying even more "keywords" and popular "search terms" These can be used for creating great content and getting you closer to dominating your Blog with those specific keywords or phrases.  Go deeper and further into the possible options and opportunities to make your Blog's content the most likely to be searched and found.

This is like having a road map or blue print for your Blog.  If you use Google's Wonder Wheel for a variety of search terms and keywords that you want to be found with, this should save you time and headaches "Wondering" what those "Words" and "Phrases" are.  There's always going to be great tools out there, and promises to help get you the best SEO results, but in my opinion, this is one of the best and most powerful I have seen yet.  Thanks to Google and Google Labs for making the "Wonder Wheel" available, and for hiding it so well, it gave me a reason to write this post.



"Learn More. Get More. Do More. Be More."

Comment balloon 86 commentsBrad Andersohn • May 05 2010 09:18PM


Fantastic!!  I love this, to research keyword searches now...thanks for sharing :)

Posted by Lisa Heindel, New Orleans Real Estate Broker (Crescent City Living LLC) almost 9 years ago

Brad, I know I have heard this before but my overloaded brain forgot all about it. Thanks for reminding me.

Posted by Barb Szabo, CRS, E-pro Realtor, Cleveland Ohio Homes (RE/MAX Trinity Brecksville Ohio) almost 9 years ago

hi Brad,

This looks like a great tool! Thank you for sharing it with us.


Posted by Jo-Anne Smith almost 9 years ago

Wow - what a cool tool! I am so glad I came across this post! I will definitely be doing this more often and will pass along this post to everyone I know who blogs. Thank you SO MUCH!

Posted by Cari Anderson almost 9 years ago

Now I'm off to see what I can do to help our team get the comment notifications back up and running so I'll know when and where you guys comment.  I miss my AR email comment notifications and know you do too.  At least we are up and running again so I am grateful and very thankful for that.  I'm Glad you guys found this post, and I really hope it will be useful for you. Thanks.  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago

Brad - What a great tool and one I'll definitely be using.

Posted by Michelle Gibson, REALTOR (Hansen Real Estate Group Inc. ) almost 9 years ago

Brad, Thanks for the tip. I had no idea this was available. "roadmap" is a great description for how I'll be using this google feature, jay

Posted by Jay Lloyd, Allpro Home Inspection (Cape Coral Florida) almost 9 years ago

This is going to be really handy! Thanks for pointing out the guide google has given up. I am bookmarking this.

Posted by Dick and Dixie Sells, Realtors, Tampa Bay Florida Homes For Sale (Sells Real Estate, LLC) almost 9 years ago

This really is a great tool in assisting with good strong keywords for Blog content.  It's one of my favorite tools out there right now. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago

Brad- thanks for the reminder about Google Wheel.  I have been so caught up in other aspects of writing my blog that I'd forgotten to try it.

And, lest I forget, thank you, Bob and the rest of the AR staff.  I know you all have put in long hours and at the risk of a "P. E." I have to say that I have not had a "P.E" since Monday.  (Knock on wood).

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 9 years ago

Thanks, Brad, love it! 

Posted by Cheryl Johnson almost 9 years ago

Brad, Thanks for the post and sharing yet another great tool. I will definitely put this in my arsenal.

Posted by William Collins, Property and Asset Management (ERA Queen City Realty) almost 9 years ago

Thanks so much, Brad!  I had forgotten about it with all of the confusion of the AR down time.    Thanks!  Going there right now!  And, thanks for all of the work you ALL have done for us on this AR  stuff....

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) almost 9 years ago

Katerina introduced me to this tool, and I absolutely love it.

Posted by Heather Fitzgerald, REALTOR Greenwood Indiana Real Estate (REALTY WORLD-Harbert Company, Inc.) almost 9 years ago

Oh wow.  This is powerful stuff.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) almost 9 years ago

Oh always come up with the coolest stuff, I like the idea that this wheel can give us more subjects to write about and especially the way to use it to dominate key words and phrases! Thanks and BTW It's very cool to be back here with everything running pretty doggone smooth and everything else will work out soon enough! ;-D

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) almost 9 years ago

Brad - The Google people are always up to great new things.  How thoughtful of them to help us come up with new ideas to post on the newly working ActiveRain. :)

Posted by FN LN almost 9 years ago

Great info, Thanks Brad!


Posted by Paul Peck, Licensed Drywall and Painting Contractor (Peck Drywall and Painting serving Brevard County, Florida) almost 9 years ago

The Wonder Wheel is great - I learned about it sometime ago and shared it with several people who thought it was great. What will they think of next?

It's interesting to watch and see what keywords change over time, too.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) almost 9 years ago

Hi Brad... another great tutorial.  I have been using the wonder wheel and love it!

Posted by Steve Shatsky almost 9 years ago

Hi Brad - Thanks for sharing this.  I'll use it.  But it should be mentioned that it doesn't work in firefox.  There is no little "+Show Options" link when I search through firefox, but there is when I search through Internet Express.

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) almost 9 years ago

Thank you for explaining this.  I heard about the wonder wheel in a AR webinar but didnt have a clue how it worked!

Posted by Marilyn Boudreaux, Lake Charles LA Century 21 Realtor (Marilyn Boudreaux, Century 21 Mike D. Bono & Co.'s) almost 9 years ago

Thanks Brad, a new tool to work with.  I'd never heard of this but just checked it out and will be changing some of the keywords on my website tomorrow.

Posted by Jenny Kotulak, Broker - Oakville Ontario Real Estate (RE/MAX Real Estate Centre Inc., Brokerage) almost 9 years ago

Another rockin post Brad!  I have bookmarked this.  Thanks as always!

Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) almost 9 years ago

Wow, this is amazing!  thanks for sharing.  There is so much to learn that it makes my head spin!

Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) almost 9 years ago feel like someone just gave me the secret key to the kingdom. 

I hope that feeling is true!  Thank you so much Brad!

Posted by Vic Steele, Broker/Consultant (Vic Steele, Broker CA BRE 01349863) almost 9 years ago

I will definitely be checking this out.  Thanks for bringing it to our attention.

Posted by Marlene Hoffman - Naples Beach Condos (Downing-Frye Realty, Inc.) almost 9 years ago

A long tail keyword generator so to speak...That is great.

Posted by Catherine Chaudemanche - Edison & Central NJ, Full Time, Informed and Involved- Results Driven (Metuchen Keller Williams Elite Realty / Middlesex County, NJ) almost 9 years ago

This is so much easier to use (initially) than Google's keyword search tool to find relevant keywords.  Will have to play with it to see how useful.

Posted by Loan Survivor Real Estate Financing Expert (Purchases, First Time Buyers, Pre-Approvals, Refinance) almost 9 years ago

Brad, another winning post, thank you. And we are always the winners of your posts, LOL. I am off to try Google Wheel.

I really love Google...

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) almost 9 years ago

Great tips here Brad.  Looking into this shortly to see what I can improve.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) almost 9 years ago

This is very cool...round and round and blog and blog and where it stops...looks like it just never will !

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) almost 9 years ago

Hi Brad,



Great information....



Thank You,

Posted by San Antonio Texas New Homes for Sale ( almost 9 years ago

Brad, Not only is this an awesome tool for strengthening my blog's presence but it is actually fun to experiment with.  Thanks!!

Posted by Susan Brown (Keller Williams NE, Kingwood Texas (Humble & Atascocita too)) almost 9 years ago

WOW WOW WOW! This was incredibly helpful! Thank you! I am amazed at what I learn here everyday!

Posted by Krista Barnes (Carolina One Real Estate; Realtor, SFR,ABR,CIAS) almost 9 years ago

Guess what?  AR's email comment notifications are back on again!  YAY!! 

I Just got a ton of comment emails in my inbox! 

WooHoo, piece by piece AR is getting back up to speed, and so far it seems faster and better than ever.
Thanks for hanging in there with us guys!!    Now, to go read all your comments...    :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago


What would we do without you? Nice little tool to spend some quality time with and streamline blogging.

Posted by Esko Kiuru almost 9 years ago

I think the better question Esko is, "What would I do without you???"  :-))))

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 9 years ago

Brad, thanks for the info. Google is doing it all right.

Posted by Jesus Sotelo Carrillo (Capitol Real Estate Group) almost 9 years ago

Thank you for posting this info, I am looking forward to using it in my efforts to improve my site.

Posted by Steve Baklaich, Treating Buyers & Sellers to Full Service Always. (RE/MAX Results St Cloud Mn real estate) almost 9 years ago

Steve pointed this post out to me saying I had to check it out, thank you for the info!

Posted by Elizabeth Baklaich (Virtual Assistant to Steve Baklaich RE/MAX Realty Source MN) almost 9 years ago

Howdy and evening there Brad

The Google Wonder Wheel, sure does sound like a mighty fine to look into and use. And I sure do always enjoy reading your step by step tool 's blog posts.

Have a good one

Posted by Dale Baker, New Hampshire Relocation Real Estate Information (Baker Energy Audits and Commercial Properties Inspections) almost 9 years ago

Brad, thank you for sharing this information. is amazing how much we continue to learn everyday on Active Rain.

Posted by Peggy James, Woodbridge Virginia Area Real Estate Specialist (EXIT Realty Associates) almost 9 years ago


Great stuff. I can't wait to use it. Thanks.


Posted by Richard Iarossi, Crofton MD Real Estate, Annapolis MD Real Estate (Coldwell Banker Residential Brokerage) almost 9 years ago

Great.  I'll try it and see what I'll get.  This is so cool

Posted by MeLisa Minter, Realtor, Taylor Lake Village Real Estate Broker (RE/MAX Space Center) almost 9 years ago

Awesome. Thanks for sharing. Headed to try it out now.

Posted by Jonathan Goode (AlaLandCo (Land for Sale in West Alabama)) almost 9 years ago

This is great information. It never ceases to amaze me, how much is out there to discover.

Posted by John Marshall - FORE!, Specializing in Golf Course Properties (LoKation Real Estate) almost 9 years ago

Great Info - Going to have to block off some time to see the options available to home buyers in our area with regard to google searches.

Posted by Charlottesville Choice Homes (Keller Williams Realty) almost 9 years ago

Brad - I've heard of Google's Wonder Wheel before and thought it was a great idea, which I haven't pursued.  Thanks for bringing it to the forefront again.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 9 years ago

Brad -- buddy! Come on ... why didn't you just send this post to me ... =)

In all seriousness, though, this is another great example of how terrific a resource you and AR are to all of us.

Posted by Aaron Vaughn | Builder | Investor, If the deal makes sense, the cash will follow. (Conifer Homes) almost 9 years ago

Thanks for pointing out this valuable tool. AR is such a valuable resource. Thanks again.

Posted by Gordon W. Miller (Green Mountain Real Estate ) almost 9 years ago

Thank you Brad!  I will now rewrite my post to include the terms I found on Google Wheel.  too cool!

Posted by Maria Morton, Kansas City Real Estate 816-560-3758 (Chartwell Kansas City Realty) almost 9 years ago

Thanks so much for the great tool -- and all the details!  

Someone showed it to me once, but I had forgotten all about it.  But now I'm going to put it to use!

Posted by Elisabeth Kuhn (Richmond Web Marketing) almost 9 years ago

Brad thanks for another great tool, so much to doI had forgotten about this.

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) almost 9 years ago

Great information.  I cant wait to use it.  Now I just need 3 more hours of enery in my day!!

Posted by Tere Rottink (CoastalVa Realty Inc) almost 9 years ago

This is friggin' awesome.  AR is our very own roadmap to success.  Thank you so much.

Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) almost 9 years ago

WOW! Excellent. Learned something new and exciting today!

Posted by Nogui Aramburo, Real Estate Professional in the Raleigh Area (Linda Craft & Team, REALTORS®) almost 9 years ago

Thanks Brad, I don't have time to absorb all of this wonder wheel right now but will be back when I can.  Have you heard from America's Got Talent yet?  It was great to meet you in Chicago RAINCamp!

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 9 years ago

How did you ever find such an awesome and well hidden tool?  ; )

Posted by Steven Graham, Coach, ePs, Director of Training (epropertysites) almost 9 years ago

Cool!  Thanks for enlightening me Brad.

Posted by Christopher Currins, Metro East Home Inspector - IL. (CBC Home Inspections) almost 9 years ago

Gotta love it! Great info, thanks Brad!

Posted by Richard Campbell (Realty Executives Nevada's Choice) almost 9 years ago

Brad...thanks so much for the tip...I've bookmarked to check this out over the weekend.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) almost 9 years ago

This is so cool. I am going to try it out right now! Thanks! I need some fresh content.

Posted by Jennifer Kirby, The Luxury Agent (Kirby Fine Homes) almost 9 years ago

Blog-N-Roll Brad...

BookMarked. They're asking about keywords and I didn't know where to send them. And here you are. Did you find some way to hack into my Rain Mail account? :)


Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) almost 9 years ago

I LOVE this idea. Thanks for posting. I had to reread it a few times to memorize but this is nifty city.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge almost 9 years ago

Rita Burke-Denver Kenna Real Estate I believe was the first person that introduced this to me. But I thank you Brad for bringing it to my attention again. I am going to do this to re-write some of my blogs. Have a great weekend. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) almost 9 years ago

I've never heard of this before. Thanks for letting us know about it. I can't wait to check it out.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) almost 9 years ago

Ok, just checked it out. Never noticed it before. Will need some time to figure it out, 

Posted by Eva Aliaga, Boca Raton & Delray Beach: SE Florida Real Estate (Keller Williams Realty Boca Raton almost 9 years ago

Hello Brad - another great post, it seems like you always have your 'finger on the pulse' with new tools.

Posted by Stephen P. Panczak, Sr, MBA, Realtor, Property Mgm't, LCAM almost 9 years ago


You always come with cool stuff, and you are always the first to stumble upon this stuff... well, I guess, you can't stumle, unless you search.

Thanks again

Posted by Jon Zolsky, Daytona Beach, FL, Buy Daytona condos for heavenly good prices (Daytona Condo Realty, 386-405-4408) almost 9 years ago

Hi Brad~  Thanks for reminding me of how much I still need to do and figure out!  Hopefully I can some back to this and try to figure out after I get some sleep!

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) almost 9 years ago

Hi, Brad.

I just tried this! My "competition," both Active Rain members, do not seem to be active (no pun intended) so I am learning and growing and they are not. AR is an incredible wealth of information and knowledge and I am so appreciative for all of your tips. This one is AWESOME. Thank you, thank you!!

Posted by Leslie Helm, Real Estate For Trail Riders (Tennessee Recreational Properties) almost 9 years ago

Very good stuff. This along with Google Adwords can be super useful. 

Posted by Adam Brett, The Adam and Eric Group, Fullerton's Finest (The Adam and Eric Group) almost 9 years ago

I love it Brad.  Thanks for always being so on top of these things!

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) almost 9 years ago

That looks like a great tool. Sort of like mind mapping in reverse.


Posted by Woody Willis (Century 21 American Properties West) almost 9 years ago

Brilliant! Thank you for sharing this!

Posted by Debi Braulik, Selling Maple Valley to Fife WA Homes For Sale ( over 8 years ago

this sounds like a GREAT tool, but I keep getting an "error on page" notice and no map.  I can't wait to try it on another computer.

Posted by Carol Andersen, NW Floridanulls Real Estate Pro, TRC, ICREA (Navarre Beach Agency) over 8 years ago

Hi Carol - it may just be your browser.  I understand that the Google Wonder Wheel only works, (or works best) with the Firefox Browser and not with the Internet Explorer browser.  Try Firefox and see if that corrects the issue.  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 8 years ago

Yeah awesome info...let's keep it to ourselves....LOL

Posted by Christa Borellini (Prudential California) over 8 years ago
Thanks for teaching me something new I didn't even know existed.
Posted by Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) over 8 years ago

This is one of the best kept secrets out there.

I'm amazed at how powerful this tool is yet most folks have no idea that it exists. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 8 years ago

Nice analogy, very helpful.  thank you

Posted by Steve Hansen, Coldwell Banker Burnet (Coldwell Banker Burnet) over 8 years ago

Wonder wheel makes the world go around. ;-)

Posted by Janine Boulay-Seibert, NC & GA Real Estate Broker (Remax Town & Country) over 8 years ago

WOW!!!!! I actually didn't know that THIS tool existed!!! SERIOUSLY?!?!?!? Where the heck have I been!?!?!?!?

Posted by Heather Russo, SRES , REALTOR, Kerrville, Texas Homes for Sale (Keller Williams Realty - Kerrville) about 8 years ago

Interesting that I am somewhat a techno-geek. Most of what I've learned (or re-learned) I knew but just didn't know how to apply it to blogging. However, this one is something I did not know existed. They should teach this to the college kids as my daughter struggled in her writing for Comp classes during her freshman year. I will be adding this one to my tools of knowledge. Thanks! :)

Posted by Jim Courtney, CRS, GRI, AHWD (OklaHomes Realty, Claremore Oklahoma) about 8 years ago

Jim - this is one of the greatest tools out there in my opinion. It seems to be a "best kept secret" for those who see its power.

FYI...  I think it only works with the firefox browser, I was told it does not work with internet explorer.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) about 8 years ago