The Official ActiveRain Guide

head_left_image

Are Blogs a Thing of The Past? Some Interesting Statistics

It seems that everywhere you turn lately you are hearing buzz words like Social Media, Web 2.0, and the latest buzz word, "New Media."  You hear experts debate the best way to use twitter and facebook to increase your business.  Tweets from celebrities like Oprah & Shaq are posted all over the news and discussed by millions.  All of this buzz and hype have people seeking more information on how to use these two services to generate business.

But, one of the other types of social media and in my opinion the most effective avenue is being pushed to the wayside.  The amount of hype that you hear about writing blogs and using one for business seems to becoming a dying breed and lost art form.  That being said, I decided that it was time for me to do some research to see if blogs really were losing steam and becoming an ineffective means or if the "gurus" were just omitting an important component to any social media strategy.

The first thing I wanted to see is what is driving traffic to ActiveRain. Are search engines still what brings people to your site, or are they finding your sites through other social media means like Facebook & twitter. Over 75% of the traffic Came from search engines.  On the other hand, the two social media giants, Facebook and Twitter are only accountable for 1.65% of web traffic.  Seeing this, was a major shock to me.  I thought for sure that both would be in the top 10 and probably bring somewhere from 12-15% of our traffic. In retrospect, if you remember my post about the importance of labeling images, we learned at that time that 3.65% of our traffic comes from image searches.  That is more than double two social media giants!

Austin Relocation PackageSince it seems like social media is not great for directing traffic, I next decided I would see how a blog ranks in comparison to regular websites.  Whenever I ask someone if they use a blog on a regular basis, the top objection/reason they say is "they already have a web site that gives them an Internet presence.

I started doing some typical searches that a consumer would do to see which show up higher in the rankings.  My first keyword I did a search for was Austin Relocation Package.  The #1 result out of over 600,000 for that term was a blog by member Jason Crouch that he wrote in March 2008.  What was even more interesting was that Jason's website, only ranked #6.

Next, I decided to do a search for a community that Virginia Hepp, another member markets on both her blog and also on her website called Copper Bluffs in Mesquite Nevada. The Results were astounding!  Virginia's ActiveRain, Localism, and Outside Blog captured places 1-6 while her personal website showed up in the results at #8.  If you don't believe me, take a look at this search for Copper Bluffs Mesquite Nevada Real Estate. 

As I continued to do searches, this seemed to be the recurring theme.  Blogs consistently outranked personal websites on just about any and every search term I used.  This leads me to the conclusion that if someone is just using a website and has no active blog that they are updating on a regular basis that they are missing out a major chunk of potential business.

The third test that I used was to check activity from and whether it has decreased over the past few months as Twitter and Facebook have grown.  

A few months ago I wrote a post titled: 40,000 Visitors To Your Rainmaker Account in Just 25 Days!  This post shows how over a one month period of time I wrote 25 posts that garnered well over 40,000 visitors to my blog.  I also went on to share in that post how the best performance I ever had on my regular website was just over 3,000 hits.  My blog had more than 13 times the amount of traffic!  Since this was written several months ago, I decided that I would run the numbers again to see if my blog is decreasing in traffic since other social media sources are gaining such popularity.

For the last 25 posts, the total number of visits is 47,881 in comparison to the 40,699.  This averages out to a 6% increase or almost 300 more clicks per post.  This would lead me to believe that instead of my blog losing traction to other social media realms, it is actually gaining popularity over the past 5 months and becoming a stronger tool in social media arsenal.

So in closing I ask this question to you, Are blogs a technology of the past and something you should not focus on any more?  From the research I have done, I do not believe that statement to be true.  In fact, I believe the opposite.  Your blog is something that needs to be the main component to your social media strategy that you should focus on. What do you think?

I'm a full time Myrtle Beach Real Estate Agent that focuses on homes for sale in Myrtle Beach and Carolina Forest Real Estate.

 

 Search Myrtle Beach Homes  

 

Let me help you find your next dream home here in Myrtle Beach.

__________________________________________________________________________________

I am also the Co-Founder of 210 Consulting- Social Media Advisors.  I have traveled the country as a social media speaker.  If you would like more information on any of the topics discussed in this blog, please contact me directly.  We specialize in social media training, online consulting, and the creation of your own custom WordPress site.

 

Get a Custom WordPress Site

 

Also, let's connect on these great social networks:

Follow Me on Twitter   Follow Me on Facebook   Lets get Linkedin      Follow my Photo Stream on Flickr   Myrtle Beach Real Estate Videos

Comment balloon 123 commentsJeremy Blanton • September 22 2009 09:57PM

Comments

Me first! man, you make some good points here, I just learned how to access the statistics section and was amazed that even as rarely as I post I have a had several thousand hits over the last few months. I guess I DO need to get busy and post more often and consistently!

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) about 10 years ago

Very interesting information, thanks for posting.

Posted by Gaylen Thornton (Desert Heritage Real Estate) about 10 years ago

I love blogging... I gotta love what I do....and it sure makes a difference....in business...networking with peers and so forth.

Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) about 10 years ago

We had heard this at our last sales meeting, thanks for doing the research.

Posted by Sandy Childs, Realtor - Spartanburg, SC (Keller Williams Realty) about 10 years ago

Jeremy..I love to blog..I agree with you 100%..I do not think blogs are a thing of the past ;but continue to be a wave of our future..Thanks

HELPFULHANNAHtwitter@helpfulhannah

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 10 years ago
Jeremy, I'm glad that I just subscribed to your blog. Posts like this are very interesting and helpful in setting future plans. Thank you.
Posted by Gary Coles (International Referrals), Latin America Real Estate (Venture Realty International) about 10 years ago

I think that some agents want blogging to go away because they can't handle the pressure of posting. Not every one can sit down and write a blog post but if you can you will be rewarded.

Posted by Sabrina Kelley, Woodland Park Colorado Mountain Homes and Land (ERA Herman Group Real Estate) about 10 years ago

Thanks for doing the research.  Blogging seems to be well worth ourwhiles.

Posted by Charles Perkins (Charles G. Perkins, CPA) about 10 years ago

Excellent statistics, blogs will always be foundational.  There is no magic bullet, it's important to use all the components together synergistically.  Good stuff

Posted by Kate Bourland, Onlilne Marketing Mobile Marketing (Marketing with Kate) about 10 years ago

Getting out there with the keywords and SEO , I just don't see a better way. I have learned so much from Activerain on how to say what I already was saying to get up there in the searches. There is so much information out there on most any topic. The challenge is being found and our blog is the best way to do it. Love the stats, Jeremy. Thanks for the research

Posted by Dick and Dixie Sells, Realtors, Tampa Bay Florida Homes For Sale (Sells Real Estate, LLC) about 10 years ago

Great information Jeremy.  I too found similar results while trying different searches, etc.  Thanks for sharing.

Posted by Michele Hess, Home Stager Rockford - Simply Staged Inc (Simply Staged Inc.) about 10 years ago

Blogs are important in my opinion. Try to compete in Google without blogging. It is possible but ultimately you will lose to someone who blogs regularly I think.

Posted by Marc Rasmussen, Sarasota Real Estate (DWELL Real Estate) about 10 years ago

Reblogged for synergy.

Lenn

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) about 10 years ago

Blogging is a different type of outreach and so much more effective.  Social media does some things but Blogs provide information for consumers and create a trust you can't get from tweets and status updates. Great points Jeremy

Posted by Paddy (Patricia) Pizappi, Real Estate Associate Broker Hudson Valley NY (Better Homes and Gardens Rand Realty) about 10 years ago

Jeremy: My activerain blog is ranked higher in many search phrases on Google. Are you saying that we must update our sites a little more often? All these links towards them and the one sending the links are outranking the main website.. can someone explain how is that possible?

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) about 10 years ago

Jeremy, I think that there is value for the consumer in a well written informative blog and that's why they work, I just did a post about the local Realtor tour and I'm watching the number of clicks climb, it's the most popular one I've done yet. Nowhere near the sort of numbers you get though.

Posted by David O'Doherty, Clayton NC Homes, Raleigh, NC (Raleigh Realty Inc) about 10 years ago

Jeremy,

Blogging may become old school once everyone in my office starts a new blog or joins active rain.  At this point, I am the only one and I like it!

Posted by Michael Cantwell (Envoy Mortgage - NMLSR ID #644428) about 10 years ago

Jer, I fully agree with your assessment on Blogging. I have found over the last two years that the blog has outperformed my website without a doubt.

Posted by Frank Rubi, FrankRubiRealEstate.com (Frank Rubi Real Estate, LLC) about 10 years ago

Jeremy, I have been blogging for just a short time and can see some stunning results.  I am a believer, as well.  Thanks.

Posted by Marcia Hawken, Naples Luxury Specialist (WILLIAM RAVEIS ) about 10 years ago

Jeremy, My guess is that most people blog because they like it. The business that comes from it is a plus. I do searches on Google everyday and have NEVER come across a tweet or a facebook page in my results. Until this changes blogging will continue to be a far better way to get business.

Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) about 10 years ago

This is very interesting. Sure Facebook & Twitter are getting most of the attention these days pot as you have proven blogs are still the way to go. We attented a training session with Ben Kinney a few weeks ago here in Ottawa about Social Media and we need to be part of that as well but blogging on Active Rain is just as important if not more. I have just increased my blogging again and it still works. Thank you for the post, it just re-affirms what we need to do.

Posted by Jean Richer, No Gimmicks, No Nonsense, only Straight Talk (Keller Williams Realty Inc.) about 10 years ago

Jeremy, if you remember the panel discussion at the end of ReTechSouth, everyone of us on the panel said we get business from our blogs. It is the hub of everything else we do.

When I do my stat's it is true many people go to my blogs from the social networks as the launch pad, but if I didn't have the blog then the traffic would not be there.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) about 10 years ago

A Blog is NOT technology. 

Blogging is presentation of personally-created content, hopefully content that matters to the visitor.

Posted by Mike Jaquish, 919-880-2769 Cary, NC, Real Estate (Realty Arts) about 10 years ago

Jeremy - I think it goes without saying that the blog is a key element in any social media strategy.  Sure Twitter, Facebook, etc. are the hot buzzwords, but without the huge issue of searchability and ranking, they're not worth nearly as much as a blog.  I like Bryant's point that most people that do it, do it because they like it - the business is a plus.  Ask just about any regular blogger and they'll probably tell you they enjoy it.  I know I do.

Posted by Matt Stigliano (Kimberly Howell Properties (210) 646-HOME) about 10 years ago

Hey Lenn-  Thanks for reblogging!  Also, I like you point about how a blog gives you PULL.  Great stuff!

Paddy- I agree.  Blogging needs to be your home base.  Incorporate in some of the other tools to create connections, but the blog gives the information while the others gives relationships.  At least from what I have seen.

Fernando- Your blog is outranking your regular website because every time you write a new post, the search engines are coming back and re-indexing your blog for new content.  Because they are constantly doing that, they will rank that site higher because it is constantly being updated with fresh stuff.  Websites on the other hand do not get that same amount of attention on updating so they aren't crawled as often by the search engines.

Broker Bryant- the only place I have seen my facebook or twitter stuff show up when doing a search is for my name.  Since FB is like a pagerank of 1 million it seems, it shows up #1.  Twitter shows up anywhere from #2-8.  But what is very interesting is that both of these sites can go from that top to bottom of page like a yo-yo depending on how often I update them. For twitter to stay towards the top, I need to do at least 50-60 updates a day it seems.  If I don't it drops as fast as the first hill of a roller coaster.  The same holds true for FB.

Hey Missy- I do remember that conversation now that you mentioned that.  Thanks for reminding me!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) about 10 years ago

Matt- for me, I enjoy doing all the elements of SM.  I have to try & budget my time on all platforms or I will never see my daughter or wife! LOL

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) about 10 years ago

Jer...

I keep trying to tell people that the power of the post is in the search engine results. As long as Google indexes these posts above static websites, I 'll blog away! Thanks for this interesting food for thought.

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) about 10 years ago

This was a very informative post, Thanks Jeremy for putting in the time and doing the research.

Posted by Chad McBain (RE/MAX R.E. CENTRE) about 10 years ago

Jeremy it all depends on what you want to come up 1st in the searches. I would prefer my website which is 1st and then I want all my blogs to follow. If you have SEO knowledge you should be able to accomplish this. I don't see any decline in blogging at all.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) about 10 years ago

Seems to hold water..if you write it, they will come! The blog is a thing of power when used by one with knowledge.  Thanks for providing knowledge!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 10 years ago

Jeremy,  Those are very interesting statistics indeed.  Thanks for doing this research.  We've read some of the articles from the experts lately and it seems they may have missed the mark on this one!

Posted by Yvette Gardner (Keller Williams Realty, Spartanburg, SC) about 10 years ago

Jeremy, in my opinion blogging is a critical element of social media.  My blogs are intertwined with Facebook and other social media sights.  As much as I love Facebook, it is my blogs that give me that Freaky Google Juice that Renee Burrows talks about!

Posted by Bob Haywood, BobHaywood.com (McGraw Realtors) about 10 years ago

excellent post Jeremy

Posted by Fortunato Campesi about 10 years ago

Jeremy thank you for the continuing education in this area and all the helpful tips on blogging . It has paid off for us

Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros (AllMountainRealty.com) about 10 years ago

I love statistics and these are very interesting.  We have actually gotten on board with regular blogging.  We haven't seen returns yet - but we'll keep it up.  I feel it really will pay off in the end.

Posted by Susan Brown (Keller Williams NE, Kingwood Texas (Humble & Atascocita too)) about 10 years ago

Jeremy, Blogging makes my phone ring way more than my website ever did. I'll keep on blogging.

Posted by Jen Bowman, Realtor - Anna Maria Island & Bradenton FL (Keller Williams on the Water) about 10 years ago

Jeremy - I appreciate your research and stats, but it's comments like this from a new prospective buyer that keep me blogging:  "I found your blog while searching the Internet and I told my wife, 'Honey, you have to see this blog; it has everything we need to know about Palos Verdes.'   It was nice to find it all on one site." 

As long as I receive a comment or two like that each month I'll keep blogging no matter what the experts and numbers say!

Posted by Norma Toering Broker for Palos Verdes and Beach Cities, Palos Verdes Luxury Homes in L.A. (Charlemagne International Properties) about 10 years ago

I think blogs are the way to go. I mean websites these days are so static and have all of the same info on them. A blog really shows your personality, and can give a potential client a better picture of who you are as a person, and as a professional as well. I do find the numbers astonishing about the search engine traffic vs. social media. My blog is relatively new, and I am constantly searching for ways to make it better and more appealing(gotta start somewhere!) However, most of my traffic has come from twitter, facebook, and linked in. I have my twitter feed available on my various sites, and always post a short URL on my feed that points back to a posting on my blog. When I search my Wordpress stats, users are coming from these sites. For someone just starting out with a blog, i'd highly recommend using twitter in combination with other social media sites to begin to build your audience.

Posted by Chad about 10 years ago

I've had clients contact me via my website that said they had been following my blog!  I've also received phone calls that way.

It's blogging that is the center point and ties it all together for me. 

Jeremy, Thanks for doing the research and for the good observations! 

Thanks to AR for providing the best blogging platform there is! 

I reblogged..

 

Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) about 10 years ago

Now these are some stats that matter! Thanks Jeremy! I will blog for food...and google juice! (Oh and because I like it!)

Posted by SarahGray Lamm, Realtor - 100K Hours of NC Real Estate Experience (Allen Tate Realtors Chapel Hill, NC 919-819-8199 ) about 10 years ago

Jeremy:

This makes a lot of sense.  I think Google is searching for fresh content above the static information that is contained in most websites. 

I have just gone back and read the other blog posts that you mentioned in this one.  This has been a good deal of useful information.  Thanks very much.

 

Posted by Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) about 10 years ago

Jeremy - interesting non-scientific information (that doesn't make it less any less valid). At last years ReTech South, I believe it was the final discussion panel  where almost every panelist flatly stated that they spent the most time on their blogs because that is where the business came from.

Posted by Mike Saunders (Lanier Partners) about 10 years ago

Hi Jeremy -- Thanks for writing this post.  Because so many AR members have dedicated an enormous amount of time and effort in creating a strong presence via the AR blogging platform, it would be nice if AR could run these stats once a month (or quarterly) and produce a grid/list or chart showing this information so it can be easily tracked over time.

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) about 10 years ago

Very interesting post. I'd prefer to keep Facebook separate from my business -- I want it to be a way that I connect with people in my life in a real way, not just to update them on my real estate activities. Blogging does get more pertinent real estate information out for people who are looking for it. I'd be just as happy though, if more agents in my market gave up blogging for Facebook and Twitter. :)

Posted by Jennifer Mallory, Nyack NY Real Estate Broker Associate (Keller Williams Hudson Valley Realty) about 10 years ago

THANK YOU for reinforcing what so many of us have felt all along.  Besides, considering how much time and effort I put into my two blogs, if your research had produced different results I was ready to jump off the nearest bridge (figuratively).  So, THANK YOU again!

Posted by Michael Bergin, Northern Virginia Real Estate (Coldwell Banker Residential Brokerage - ABR - SRES ) about 10 years ago

Hi Jeremy, I do not see a decline in blogging...my clients are always asking me about my blog, as well as my family and friends.  I was the only one blogging in my office, now there is one other person.  Most agents here just don't want to blog...

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) about 10 years ago

Those are some good stats teh number one reason why I joined

Posted by Gene perez (Greater Mortgage Solutions & Valley Hills Realty ) about 10 years ago

That is very interesting. I am getting a lot of hits on my blogs according to the statistics from Active Rain.  I haven't had a direct lead from my blog but I did have a lead yesterday from an open house I hosted in July.  This man had been to several open houses that day. I know he probably talked to the agents at other open houses.  When he contacted by email me and said, "I want you to be my buyers agent."  I had suggested he go to my website and read my blog. I post some blogs on both Active Rain and on buywilliamsburghomes.com.  Last night on the telephone he said that he read my blog on foreclosures and was not interested in looking at them based on a blog that I had posted about foreclosures!

Posted by Sybil Campbell, REALTOR® ABR, SFR, SRES Williamsburg, Virginia (Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia) about 10 years ago

Good posting. When combine with your own website, twitter, facebook, ActiveRain, etc, it all helps. The biggest problem is the time factor. It takes time to keep this all updated and keep your rankings up on Google. Not easy, but worth it.

Posted by Michael Myers (King-Rhodes & Associates) about 10 years ago

OK. I'm actually taking advantage of this timely post to ask what the heck was changed in the system 2 nights ago? My CSS headers are suddenly ALL not properly viewed and I do not know how to correct it. There should be white space in the center of each boxed header, just as there has always been. So what the heck happened?

Posted by Lisa Hill, Daytona Beach Real Estate (Florida Property Experts) about 10 years ago

Hi Jeremy.  Although I have moved heavily to Facebook...

I still feel the blogs we write are the content that makes us different.  Special.

When I write a worthwhile blog post, I feel it is the most important thing I do for my business.

Thanks for writing,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) about 10 years ago

Jeremy - Thanks for this post, and for doing the research!  I "knew" that blogging was an excellent way to generate business .... but, since I am still relatively new to this, I didn't "know" how to prove how excellent a way it is! (Bad sentence structure, but you know what I mean).  Anyway, your post brings home in a very REAL way how important blogging is for realtors who want to thrive in this business.....so THANK YOU!

 

 

Posted by Coleen DeGroff, Haile Plantation Real Estate - Gainesville FL (eXp Realty) about 10 years ago

Jeremy - thanks for the statistics, I've always thought that Twitter and Facebook are good tools to drive traffic to a blog but not a replacement for it. Looks like Blogging is still the best tool in the Web 2.0 arena.

Posted by Monica Bourgeau, Business Coaching (New Phase Business Coaching) about 10 years ago

Jeremy  My blogs come up #1 all over the place - I'm showing homes this PM to a naval officer who found me on AR  Karen

Posted by Karen Kruschka, - "My Experience Isn't Expensive - It's PRICELESS" (RE/MAX Executives) about 10 years ago

Most of my business has come from relationship connections through social media sites, however, there are a lot of benefits to strategic blogging.

Posted by Home Loan Search.Online (Home Loan Search Online) about 10 years ago

Blogging is great for traffic and SEO, but at this point my YouTube account beats everything. I started a video project about Naples. Optimized it for good search and now I have phone calls, e-mails from clients that can make a very educated decision from the start - they have seen the place!

Posted by Sal Antsipenka about 10 years ago

Jeremy - Do you know if linking back to your site within your blogs helps keep your site rank up?

Example - If you're considering purchasing a new home call David Krushinsky for your financing.

Posted by David Krushinsky, AZ MB-0949619 MLO NMLS #202115 (Dk Home Loans, LLC) about 10 years ago

Jeremy, I knew when you and I spoke that you were going to be helpful, but the statiscis and grass roots advice really put everything into perspective.  As I've said so many times I am here to learn and put my business back on track. 

I'm looking forward to working with you.

Posted by Shellie Alicia Carter (REAL. | Realtyka, LLC) about 10 years ago

Great points. In the series challenge, I di a 7 parter on short sales. The week after I held 5 places on page one of a 4 word search in OKC. In the post I did a link to a short sale web site which also benefited. On Twitter, I think the story has yet to be written. It is new, chaotic, and growing like crazy. I will put my money on it along side of continual blogging.   

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) about 10 years ago

w00t w00t - great post.  My biz noticeably slows down when I am too busy to blog.  :)  Have to keep it up!  Thanks for the great info as always!

Posted by Courtney Cooper, 206-850-8841 (Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office) about 10 years ago

David- Linking back in your posts is definitely going to help your ranking.  Just make sure you are using it in your posts and not in comments because first off, there are <no follow> tags attached that means the search engines are not going to find the link.  Also, it will upset the author sometimes because they feel you are trying to steal their business and direct them away from their original post to your blog.

Hi Shellie!  Glad to hear things are going well and that my advice helped out.  If you need anything, do not hesitate to contact me!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) about 10 years ago

I prefer AR over any other 2.0 source and I don't have a website yet, but I am still getting ranked first page on google thanks to AR.  

Posted by Tim Krueger (Morovish Properties) about 10 years ago

I find that my AR blog shows up quicker and more consistently than other sites I am on.

Posted by Sharon Paxson, Newport Beach Real Estate (Compass) about 10 years ago

Keep blogging! Google is implementing Universal Search which essentially returns information based on a query from different sources beyond the traditional web site. A video, blog posting, maps and news results may show up in addition to websites that match the query of the person searching.

Posted by Dynamic Page Solutions (Dynamic Page Solutions) about 10 years ago

Jeremy -- this is amazing.  I never realized how important these blogs were.. I am convinced... it is worth the time and effort.  Thanks for taking the time to research this.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 10 years ago

WOW!  That is some surprising news...on the sources, not that blogging is great for SEO.  agents and affiliates need to be building their online presence through blogging...it is working!!!

Posted by Jeani Codrey, If you're not learning, you're not living! (The Learning Jeani) about 10 years ago

Great post, I've been trying to decide if I should go to wordpress or not.  I think a little bit and a little bit there is probably a good solution.  The same applies to twitter and other social media sites. 

Posted by Tara Camp (Keller Williams Western Realty) about 10 years ago

I love numbers, and those are great numbers to share!

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com) about 10 years ago

Blogging isn't dead yet, but as with all technology, it's time will come....

As for the statistics, I just read your post about the clicks and Jason's blog getting so many clicks and now my measly little post about finally getting a post that had over a 1.000 clicks seems irrelevant, LOL....

Chanda panda

Posted by Chanda Barrick, in referral (Keller Williams Indy Metro Northeast) about 10 years ago

Thank you for this post. Lots of good information that I am going to pass on.

Posted by Cassi @ Knightyme Video Tours (Knightyme Video Tours) about 10 years ago

Jeremy... sorry that I am so late to the party... I love those gurus that proclaim web 2.0 and how Twitter and Facebook will be the only means or the best types of getting business to you.  I have disagreed with this exactly a year ago, when this started to take off. I took a stab at that comment, based on one thing and one thing only.  Common sense.  I saw how facebook and Twitter were just a means of communication.... but that you still had to have something to share and not a quick 140 character tweet... or gaining tons of friends on Facebook or tons of followers on Twitter... and just spamming them with info to follow you...  I find substance in what I read or write, informational pieces...  such as a blog, full of information. 

Overall, I agree... and if you write a well-written blog, that is of quality, good reliable information, with key words... you will be searched first on the net...   sure, you can be a star or a celebrity, and have many followers that either blush at every word or cringe at every word... yet they follow you, because they want to be kept up to the minute of status.. or the so-called rumors... or anything else that you have to say.  But can they find that by searching on the net?  Nope... and twitter... in my opinion, it's more of now, a time stamp of now....  a blog, if searched properly and or has the correct key words and is well written, can be found years later.  Again, some great information .... information that I kind of thought the same, even when this become a fad of the future...  thanks

jeff belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) about 10 years ago

That Facebook and Twitter drive so little traffic is very surprising.I guess I need to work a little harder on my blog!

Posted by Ann Cordes, Home Ownership is Not a Distant Dream (Century 21 Randall Morris and Associates, Waco) about 10 years ago

very interesting thanks for posting. I have been an interesting combination from both facebook and activerain.

Posted by Bryan Fagan (Law Office of Bryan Fagan) about 10 years ago

Thanks for doing all this research for everyone.  I certainly hope blogging is not a thing of the past since I just got started with it.

Posted by Jane Penttinen, NMLS #222178 (V.I.P. Mortgage ) about 10 years ago

The numers are astonding and impossible to debate.  I had hear the same thing and wondered . . I thank you for all your hard work that it took me seconds to read yet the impact was huge!!  Thanks Jeremy!

Posted by Tami Vroma, Realtor, Grand Rapids MI Real Estate (West Michigan Real Estate Specialist-Five Star Real Estate) about 10 years ago

I love your blogs! My blog is in it's infancy, however, I believe that it is a great way to get current, relevant information out to the buying and selling public at large.

Cheers,

Posted by Ryan Windsor (Keller Williams Black Diamond Realty) about 10 years ago

Active Rain does such a good job with SEO that it makes blogging even that much more valuable than even just a year ago. 

I do have to admit that I blog a little less, now that I have gotten my head around Twitter, but I would consider that more 'thought journalism' and blogging is more of actual 'journalism'.  A lot of times I am talking about things on Twitter that wouldn't make for interesting blog posts. 

Really the two go hand in hand.  Blogging is central to a social media plan and then the other stuff can be used for broadcasting and communication. 

The examples and screen shot you included do a great job backing your point. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) about 10 years ago

Jeremy,

Because of the fresh content our blogs have, they should do well seo wise for sometime to come!

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) about 10 years ago

Hi Jeremy,  Amazing job of putting the numbers where our mouth is !  I also would have thought the twits would have accounted for far more !  WELL DONE !

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) about 10 years ago

Hi Jeremy,

Thanks for directing me over here.  I hope you don't mind, I am copy and pasting my feelings on blogging from a post I recently wrote on the SMMI blog.

"Our blog posts- our blogs are the motherships.  They are the home base of our online presence where we can establish our reputation, demonstrate our expertise and act as a living, breathing resume.  Morgan Brown wrote a great post about blogs and why they matter.  It was one of the best I have seen written.  Blogs still have a huge relevance and huge value.  Social media is the “who you know”.  Blogs are the “what you know”.  If you don’t demonstrate “what you know”, at some point “who you know” will get bored. "

Blogging is not passe.  It is tough, tiring, and time consuming.  Some people want it to go away because it is not easy.  It takes dedication and consistency that is difficult but the rewards are huge.  As i just tweeted, when other people are abandoning blogs for easier social media outlets- embrace yours & jump ahead. Blogs are the mothership!

 

Posted by Ginger Wilcox (Sindeo) about 10 years ago

Hi Jeremy,

Thanks for the great information as usual. I am a newbie to ActiveRain and I am already seeing the results of my blogging on google. I hope that we are here to stay because I plan to go at it.

Posted by Celeste Chism - Serving You in Crossville, Fairfield Glade, Lake Tansi & Cumberland Cove, Serving You is My Top Priority (RE/MAX Premier Choice) about 10 years ago

Jeremy I don't know if blogs are dying with our short attention spans but a little more words helps out in explaining a subject.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 10 years ago

Great post!  I am definitely going to keep blogging - I know it's getting me business and I want it to stay that way!

Posted by Emily Lowe, Nashville TN Realtor (The Lipman Group | Sotheby's International Realty) about 10 years ago

Jeremy,

Even if I hadn't read this great post, I'd still be blogging. Happy to report that the contacts are starting to pour in.  In the last 7 days, I have 4 new prospects straight from my Outside Blog. Not Jason or Virginia, but for a newbie in a very rural area, this is HUGE! I'm doing great with Google juice - and I learned it all in the 'Rain.

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) about 10 years ago

Jeremy,

 

I'm glad that you have the statistics to prove the worth of the blogs. I have over 100 individual blogs that will rank #1 on Google on 3 word search terms.

The same articles published on my website will not show up within the first 5 pages (if at all). Like evryone else, I just give up after a few pages, so I really dont have meaningful comparisons.

Brian

Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) about 10 years ago

Thanks for sharing this.  Really interesting blog and comments!

Posted by Lynn Larson, REALTOR (Keller Williams Elite) about 10 years ago

Jeremy - Thanks very much for using that post of mine as part of your explanation here.  To date, I have received 25,833 visits to that single post! 

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) about 10 years ago

Hi Jeremy. Blogs are tools that are fixed in my business plan. I have no plans on discontinuing them. Great post.

Posted by Lana Robbins Realtor ® Licensed Real Estate Broker, Licensed in Florida, Washington, and Hawai'i (Aloha Kai Real Estate) about 10 years ago

I enjoy the blogging I do on AR......I'm sure blogging is here to stay.

Patricia

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) about 10 years ago

PS..... I like your new photo  Jeremy. It's very handsome.

Patricia

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) about 10 years ago

PS..... I like your new photo  Jeremy. It's very handsome.

Patricia

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) about 10 years ago

Jeremy, I haven't done any research but it is obvious to me that blogging gets results for me.  Blogging has caused my phone to ring, and for me results are the bottom line.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 10 years ago

Are blogs a technology of the past and something you should not focus on any more? 

Thanks for the fascinating research.  Right now I think a good blog is more important than ever!

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) about 10 years ago

Jeremy:

I think I will post some more hyper local posts.  That may generate more traffic.  So far I like the traffic I get,   There is so much to do here and so little time. 

Posted by Carol Pease, CRS, Broker-Associate 512-721-6320 (JP & Associates Realtors) about 10 years ago

Jeremy:

I think I will post some more hyper local posts.  That may generate more traffic.  So far I like the traffic I get,   There is so much to do here and so little time. 

Posted by Carol Pease, CRS, Broker-Associate 512-721-6320 (JP & Associates Realtors) about 10 years ago

Jeremy:

I think I will post some more hyper local posts.  That may generate more traffic.  So far I like the traffic I get,   There is so much to do here and so little time. 

Posted by Carol Pease, CRS, Broker-Associate 512-721-6320 (JP & Associates Realtors) about 10 years ago

While I agree with your conclusion, I don't think your methodology works.  Looking at web traffic HAS to show that a blog is winning, but are we connecting more with a blog post or with social media?  Of course, that owuld be tougher to measure...

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 10 years ago

Ginger- Social media is the “who you know”.  Blogs are the “what you know”.  If you don’t demonstrate “what you know”, at some point “who you know” will get bored. "  OOOH!  I like that!  I will have to remember that for the future!

Irene- WOW that is some awesome results you are starting to receive!  Keep up the great work!  Remember, we've only just begun!

Brian- You are not the only one that I have heard say that while their blog is on page 1 their website cannot be found!  When I was actively selling real estate, my blog was hovering around the top of page 2 for the major keywords for my area while my website was not found.  After I went through page 28, I finally gave up!

Jason- over 25,000?  WOWWOW!

Patricia- Thanks!  It is actually a pic of me & Isabelle, I just cropped me out of it :)

Lane- You bring abouta  good point.  I would say that one is a wash.  My blog has over 540 subscribers here, as well as probably another 100 or so that get it via email.  While I do have over 3,000 followers on twitter, and 800 on facebook, most of those tweeters have no clue with what I am doing.  If I am lucky, 70-80 engage me on a regular basis.  Whereas this post alone has already garnered over 100 comments, 6 reblogs, and has been viewed over 1,000 times in less than a 24 hour period.  While it is touger to measure, I think I would prefer a blog for this one reason.  It allows me to stay focused and the engagement is with those looking for a specific.  The chances of getting off on rabbit trails about other things which I love to do & love interacting on the other networks, they can be worse than a ADHD kid in a room full of shiny objects.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) about 10 years ago

I still believe blogging is the best way to go.  After all, Google and Yahoo like it.  My blogs still place higher than other parts of my company's web site in Google and Yahoo so as long as it gets search placement, there's a need for it.  The best use for facebook and twitter is to announce new blog posts.  I see a big jump in traffic when I do that. 

 

I like blogging because it's my format, my purpose and my rules.  Tweeting and facebooking are not intended to be used as business promotional tools so it's a tough fit making them work that way.  Too many business tweets lose followers and who wants to be your facebook friend if you hound them about closings and new listings everyday.  Social media is just that, social.  Blogs are promotional media and that's what it's all about.

 

I think people will realize that social media is best left for social outlets like letting people know what I had for lunch and which facebook farm animal most resembles me.  I guess in facebook you could say that "I resemble this farm animal and as this farm animal, I'd like the listing at 123 Vine Trail because it has a big yard with lots of hay.  Eventually the social police will find you, denounce you as spam and drive you off facebook or twitter.  They have to do that to avoid becoming a non-entertaining spam depository.  That's bad news for social 2.0 promoters.

 

I'd rather blog and say what I want, how I want than mislead anyone by posing as a friend or follower.  After all, there's not a single person out there that I friended or followed just to get spammed by them and I don't have the time to tell everyone how many cups of coffee I drink each day (frightening amount by the way) nor do I expect anyone would care.

Posted by Bill Petrey (AgentHarvest - A Real Estate Agent Finder Service) about 10 years ago

Jeremy,

Blogging with solid content is still the king of the hill and doing so here at AR is even better. Those stats are rather comforting to avid bloggers who now know that it's worth it.

 

Posted by Esko Kiuru about 10 years ago

Jeremy, I think Ginger summed it up perfectly. As long as people are searching for information, there will be a place for blogs. And what better way to get to know someone than to read their blog? It's two-for-one!

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) about 10 years ago

Jeremy, so many comments, so little time. It seems that blogging is alive and well, at least today.

Technology evolves at an ever increasing pace, and with it, new ways to interact with others. There will probably come a day when blogging in passe, and we'll all look back and laugh at how antiquated the whole blogging idea was. But, for today, ...

Posted by Andrew Haslett, Heartland of Kentuckynulls, Best Home Inspector (Van Warren Home Inspections, NAHI CRI) about 10 years ago

Your numbers on your posts are astounding, but even with my smaller numbers, I have found blogging to be very effective, far more so than Twitter.

I'm not giving it up anytime soon, especially based on the statistics you provided.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) about 10 years ago

Jeremy.... Just goes to show that Blogging is here to stay. Great way to be found in a pool of so many postings on google.

 

Posted by Roland Woodworth, Q Realty - Power In Real Estate (Q Realty) about 10 years ago

Wow - those are some very telling statistics!  All I know is that blogging gets my name out there - all of my posts come up before my sites and I AM OKAY WITH THAT!!!!  Thanks for this indepth look into blogging and the numbers - it may just sway some people to stick with it!

Posted by Leesa Finley, RED Properties - Raleigh NC Real Estate (RED Properties) about 10 years ago

A blog has always been somewhat of a silly concept to me.  Afterall, how is it different from the old school geocities and yahoo webpages that people used to have.  The key difference is that anyone can blog, it took a bit of technical skill to use those webpages (at 13). 

The truth is that blog "posts" are today's "webpages" and they will be around as long as the content is what the "consumers" want.

Posted by Joshua Jarvis, Moving Families Forward. (Virtual Properties - Atlanta Real Estate) about 10 years ago

Blogging is a great tool . I cant tell you the number of people I have met and now do business with by blogging. 

Posted by Tom Larkin (360World.com) about 10 years ago

Jeremy - Thanks for the post. I just verifies what I already know. You cannot share enough information on facebook or twiiter to be really useful without the link back to your blog.

Posted by The Brewer Team - Benchmark Realty (Benchmark Realty) about 10 years ago

As long as google likes activerain, we will be fine.

Posted by Angela Lawrence, Broker/Owner (Noble Merit Real Estate Services) about 10 years ago

Great article... my opinion is Social Media is great for Sphere of Influence marketing... especially facebook if used correctly... when it comes to generating business outside of your sphere of influence, via the internet, Blogging and a good SEO Website is still the way to go... I think it's important to do both now adays... if not, you are missing out on a big piece of the market...

Posted by Christopher Lotte, Central Ohio Realtor, 614-390-9243 (Red 1 Realty) about 10 years ago

You always make me laugh...  I think blogs ARE the centerpiece...  Everything else is just promotion, but there certainly is a higher amount of interaction with other formats. 

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 10 years ago

40,000 visitors to your website?  WOW I am seriously doing something wrong.....but clueless as to what....

Posted by Pat Tasker, Your Milwaukee Metro Area Agent (WI) (Shorewest Realtors) about 10 years ago

Thank you, Jeremy.  This came to my email the other day and I deleted in by accident.  So, I am glad I found it in today's posts.

I am not sure why all this Social Media is not partitioned out by age groups.  Many of the more senior prospects in my database don't even use the internet and barely have email.  I attempt to type something on a keyboard, hit enter and look at the results than to learn Twitter and Facebook with which even I have trouble.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) about 10 years ago

Jeremy...

I was reading this post yesterday but was rudely interrupted by a four year in need of my attention :)

Personally, I rather doubt blogs are a thing of the past. Without doing any research on my own, it's obvious to me that blogs will be around for awhile. When I do Google searches on different things I'm interested in, the first page of Google normally contains blogs about the topic. Sometimes that can be a bit irritating as I often need just plain old info.

The stats you've posted here are absolutely amazing. But, you already know that :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) about 10 years ago

Love this info Jeremy. Can never get enough blogging... Funny story: yesterday a pastor called me (he is starting another Cowboy Church, this time in my neck of the woods) and he said he read my blog and remembered my post titled "something like - - Never ask a HC Cowboy the size of his spread." I thinks blogs reflect your personality, diligence, and integrity to a certain extent. And they are more interesting than a Seller's or Buyer's list. ;-)

 

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing about 10 years ago

Thanks Jeremy:  I saw your post on Facebook & HAD to read it after seeing the title - I agree with you but thought maybe I have not been keeping up and things are changing drastically.  So glad to hear that it is not the case.  Thanks for doing all the research and the post to encourage me to keep doing what I am doing - although I have been a bit too busy lately to blog and it concerns me for the reasons you write about.  I get most of my business from my blog posts and website & now getting too busy to keep in up some days - definitely don't want to lose the momentum I have created - largely thanks to AR!!

Posted by Cathy Tishhouse, Royal Oak Real Estate (RE/MAX Showcase Homes) about 10 years ago

Jeremy, you guys are the best! I think the toughest part about blogging is the art of writing. I know, I struggle with it everyday. I also know I just need to practice, practice, practice. ;-)

Posted by Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages (FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage) about 10 years ago

I'm so glad you brought this up.... I was wondering myself what might be happening.  I agree, blogging is an important part of the social media craze.... I know I won't stop blogging anytime soon.

Thanks!!!

Posted by Julie Chroust, NMLS# 249458, Senior Loan Officer (Julie Chroust, Bay Equity Home Loans, LLC) about 10 years ago

Jeremy, great post!
What about a blog result if you are not Active Rain Subscriber?

Posted by Megan Izdebska & Hanna Manoufar Chandler, Scottsdale Real Estate Agent, Double Commitment. Double Results. (United Brokers Group) about 10 years ago

GREAT blog post! I posted this on our Facebook fan page today. Thank you for sharing your knowledge!

Katie Lance, Marketing Manager - Empire Realty Associates

Posted by Katie Lance about 10 years ago

Thanks for the post Jeremy.

Great info.  Couldn't agree with you more....keep blogging.

Posted by Eric Egeland, SFR, e-PRO, CDPE (RE/MAX SUBURBAN) about 10 years ago

Jeremy - Thanks for mentioning this post on the show today.  Good stuff!

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) about 10 years ago
Walking in the presence of giants here. Cool thniknig all around!
Posted by Missy over 8 years ago

Participate