SEO and Blogging for Business
The most asked question that I get on my blog and in my email besides when do I sleep is how do we get all these listings from our Active Rain blog.
We currently have 41 listings; all of these listings have been from either sellers who call us after reading our Active Rain Blog, sellers who call us from our expired listing mailing campaign and from referrals from our current and past sellers. We have many more coming down the pipeline. Understand that I said the sellers call us. We are not knocking on doors, we are not cold calling and we are not spending hours out in networking meetings all about the town. We don't do open houses and we don't use advertise in our nemesis newspapers.
I have written many posts about how you should be blogging on Active Rain to make your phone ring with sellers. You must learn a bit about SEO and writing skills in order to understand what you need to be blogging and how to blog.
When I coach agents to do their SEO and change how they are writing on their blogs I will tell you the 3 biggest false mistakes being made when writing:
1. Using SEO and keywords incorrectly, assuming that the searchers think like you and are typing in your keywords. You need to know what the consumer is typing into that search bar.
2. Blogging without substance, bare, boring and without any transparency. If you are writing about stuff everyone already knows about, what reason do they have to come back to your blog?
3. Not being consistent in your blogging. Blog one day and then neglect your blog for a week is not going to gain regular readership.
The difference between a seller and a buyer on line is that while the buyer is skimming quickly through sites, the sellers are reading your blog. Some will read or follow you for days, weeks or months before they call you. But once they call, there is no competition, they are ready to work only with you.
Here is a list of posts that I have written to help you use your Active Rain blog to make your phone ring:
- Who Is Your Audience? You need to know who you are writing and connecting with. People only do business with those they know, like and trust. Transparency is key here.
Katerina Gasset, CIPS, Realtor ®, Business and Life Coach, Speaker and Author. Reach Katerina at: 561-753-0135
Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied. Entries on Wellington Homes Blog represent the opinions and ideas of the author(s). Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.
Copyright © 2008 By Katerina Gasset, All Rights Reserved.*Active Rain Blogging For Business-How Do You Make Your Phone Ring? * Contact Katerina Gasset for Customized Business and Personal Coaching.
Nestor Gasset and Katerina Gasset- Realtors®, CIPS, ABR, SFR, GRI, REOS
